BCedX

Brian

All moments matter. And, some matter more than others.

As we approach mid-year, the next few weeks are extra important to direct and drive performance.

Focus your attention on your most important intentions.

Be your best when it matters most! 🎯

Big Idea

David Attenborough at 99: Reasons to Be Cheerful | The Times

"After a lifetime of exploring our planet, I remain convinced that the more people enjoy and understand the natural world, the greater our hope of saving both it and ourselves becomes. With that in mind, here are some of my favourite ocean experiences, which I hope will inspire you to look beyond the shore and beneath the waves." ~ Sir David Attenborough

Business

38 Hidden Messages in Logos You See All the Time | Readers DIgest

Are you a master of marketing? Find the hidden message in these iconic logos!

Negotiation

Get Paid, Get Respect, Get Ahead: Talk It Out | The Conversation

Encouragement and coaching to negotiate salary, boundaries, and conflict. With awareness and preparation, you can learn to approach difficult conversations with confidence.

Wellness

Let Them - 3 Tips for More Peace | The Wiser Newsletter

We cannot control other people's choices or emotions. Sometimes its best to simply let them be who they are!

Sport

F1 at 75 | BBC

A look back at 75 years of F1 history with Getty images. 🏁

Brian Cooke

Here are books, media, and music influencing my coaching:

10 Good Books on My Kindle | May 2025
Pezzettino: un viaggio alla ricerca della propria identità | A classic story by Caldecott Winner, Leo Lionni (2012) via YouTube
Sunburst | Andrew York plays contemporary classical guitar (2009) via YouTube

I coach leaders and teams who do big things.

Let's GO! 🚀

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