BCedX

Brian

Any task can be done countless ways.

The real challenge for a leader isn’t setting the target but deciding how to go about doing the work.

Begin with the end in mind - when your work is done, what will people remember?

Beyond performance results, how you do what you do together - win or lose - is your enduring leadership legacy. ✨

Leadership

Jane Goodall: The human-chimp bond captured in an iconic photo | BBC

This iconic image of Jane Goodall with infant chimp Flint in 1964 continues to impact how we view ourselves, connect with the animal kingdom, and conduct scientific research. Here's the back story on the photo that captured one of the most amazing and impactful moments of a remarkable life and career. Thank you, Jane Goodall!

Entrepreneur

OKR vs. KPI: What’s the difference? | Zapier

Getting my toddler to eat a well-balanced meal feels like running a high-stakes strategy meeting with a stubborn child who always wins. My big-picture goal (OKR)? Get him to eat something other than pasta and rice. My day-to-day tracking (KPI)? How many bites of veggies make it into his mouth instead of on the floor!

Relationships

Small ways to maintain, initiate, and build friendship | The Tiny Wisdom

Friendships evolve as we grow. We do not need to talk every day. We only need to choose each other again and again, in small ways. Send a good thought or short message to a longtime or new friend you think about today!

Wellness

Grandma's Rule - a classic way to get yourself (and others) to do something | Sketchplanations

First eat your vegetables, and then you can have dessert.

Travel

Flight attendant uniforms then and now. Service with style at 30,000 feet. | USA Today

Form, function, and fashion - check out this history and gallery of sky high style. ✈️

Brian Cooke

Here are books, media, and music influencing my coaching:

10 Good Books on My Kindle | October 2025
Remembering Jane Goodall | Patrick McDonnell - "Mutts" Cartoonist and Author
Centerfield | John Fogerty (1985) via YouTube
Europa | Carlos Santana (2005) via YouTube

I coach leaders and teams who do big things.

Let's GO! 🚀

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