Brian

For better and worse, our words and beliefs have great power, especially when amplified by teammates.
No one achieves big things without shared beliefs and commitment among partners.
Check and confirm your beliefs and commitment.
Working together with enthusiasm and daily practice, you can do great things.
I think we can. I know we will. Let’s GO! 🚀
CEO

Giorgio Chiellini joins LAFC ownership group | LAFC via YouTube
“When I arrived here three years ago as a player, I immediately felt that there was something special about this club. It is an ambitious organization, built by extraordinary people and supported by a community that truly makes you feel at home.” Bravo Giorgio! 🏆
Leadership

Good Teammates Show Up | Todd Beane @TOVO Tuesday
"I am lucky to have teammates in my life well beyond soccer. They are called friends. And when it matters most, they show up. May we all have good teammates and, of course, be one!" ⚽
Relationships

Friendship: The surprising story of Van Gogh's guardian angel | BBC
At the toughest time of his life, the brilliant artist was encouraged by his friend, Joseph Roulin, a postman in Arles. Who can you count on when the going gets tough?
Wellness

YAMA: You’re Always Missing Out (And That’s Okay) | Ness Labs
YAMA is the radical acceptance that missing out is inevitable, so there’s no need to stress about it. Rather than trying to optimize every decision or avoid regret, it reminds us that we’re finite beings in an infinite world.
Fun

The Meaning Behind Sailor Tattoos | My Modern Met
Diving swallows, crossed anchors, and nautical stars, these tattoos tell stories of sailors' lives and travel on the high seas. ⚓
Brian Cooke
Here are books, media, and music influencing my coaching:
- 10 Good Books on My Kindle | July 2025
- Chopin - Ballade No.1 in G minor Op.23 | Yundi Li - Live At Carnegie Hall (2016) via YouTube
- Tin Man | America (1974) via YouTube
I coach leaders and teams who do big things.
Let's GO! 🚀
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