Brian

Itโs easy to start a big project and harder to finish.
Although it takes optimism to do big things, most big things require more time and resources than we think.
Before making a big commitment, be sure to calculate the time, working capital, and skills required to deliver as promised.
You likely will discover you are underestimating what you need to succeed on-time within budget.
Ask for what you need.
Anticipate risk. Expect setbacks.
Be a realistic optimist.๐ฏ
Big Idea

Leadership masterclass: Nike, Jordan, and James Baldwin | Big Think
โLโ can stand for a Loss, or it can stand for a Lesson. George Raveling - the iconic leader who brought Michael Jordan to Nike - shares a lifetime of priceless wisdom. A must read for leaders I coach.
CEO

What makes a strategy great? | A Smart Bear
Simple. Candid. Decisive. Leveraged. Asymetric. Futuristic!
Wealth

Quiet Compounding | Collab Fund
Growth in nature and finance is almost never visible today but staggering over a lifetime. Itโs quiet compounding, and itโs a wonder to see.
Wellness

A 10-move yoga routine that will make your day! | Fit and Well
This equipment-free session is a great way to get moving and make your day.
Travel

The Best Places to Enjoy Cherry Blossoms | Tripadvisor
The best places from Sao Paolo to Stockholm to see cherry blossoms.
Brian Cooke
Here are books, media, and music influencing my coaching:
- 10 Good Books on My Kindle | March 2025
- Last Train Home | Pat Metheny (1987) via YouTube
- Turn! Turn! Turn! | The Byrds (1965) via YouTube
I coach leaders and teams who do big things.
Let's GO! ๐
Thank you for reading BCedX.
The best way to support my work is to share these ideas with a friend or colleague.
Forwarded from a friend? You can subscribe here ๐