Brian
"Pragmatic Enthusiasm" is Essential for Leaders in Difficult Times
"One of the most important qualities of a good leader is optimism, a pragmatic enthusiasm for what can be achieved. Even in the face of difficult choices and less-than-ideal outcomes, an optimistic leader does not yield to pessimism. Simply put, people are not motivated nor energized by pessimists." ~ Bob Iger, CEO of The Walt Disney Company
Brian Cooke
CEO
The People's Pope: Francis Led the Church through Change with Kindness and Confidence | BBC
From the moment he was elected in 2013, Pope Francis led with informality and a smile that put most people at ease. He believed the Church should reach people in their daily lives, wherever in the world they happened to be. He steered the Church with kindness and confidence through stormy and uncertain times in ways that will endure for many years. Grazie mille, Papa Francisco!
bbc.com
Leadership
4 Blind Men and an Elephant | Brian Cooke
There is a story told in many cultures about four blind men and an elephant. This story reminds us that smart as we may be, we only see a small part of our big, complex, dynamic world. 😉
briancooke.me
Wealth
Kobe Bryant Signed This Contract (for Zero Dollars) When He Was Fifteen | Inc.
Kobe is an NBA Hall of Famer who won championships and made hundreds of millions on the court and off. This is the most important contract he ever signed.
inc.com
Wellness
A List of Things I Love | Andrea Gibson via Substack
The beauty and poetry of everyday. In sickness and health, let us be thankful (and glad)!
substack.com
Fun
Dick Van Dyke Keeps Smiling and Singing at 99 | Access Hollywood via YouTube
Amazing and inspirational - Supercalifragilisticexpialidocious!
youtu.be
Brian Cooke
Here are books, media, and music influencing my coaching:
- 10 Good Books on My Kindle | May 2025
- Londonderry Air | Tōru Takemitsu plays classical guitar (1974 - 1977) via YouTube
- Every Day Is a Winding Road | Sheryl Crow (1996) via YouTube 🎸
I coach leaders and teams who do big things.
Let's GO! 🚀
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briancooke.me