Brian

Sooner or later in a dynamic and competitive world, your best efforts will begin to deliver diminishing returns.
With talent, good habits, and a game plan, great players can lengthen or extend their run of great play.
Nevertheless, every period of peak performance has a time-limited duration.
Thatโs why itโs wise at times to pause and consider whatโs going well and what needs to be better or different.
Here's a short exercise to help you clear the clutter and focus on activity and relationships that energize and continue to elevate you:
Stop. What are you doing that is no longer needed today or may be valued at a deep discount?
Start. What could you begin doing today that positions you for success in a new role or emerging venture?
Continue. What do you do that is more valuable today than ever? Who counts on you most for those services?
Accelerate. Where are you stalled or stuck? What will happen if you step on the accelerator?
Even if you are going in the right direction, you miss opportunities when you are slow to start or late to finish.
Be quick - (donโt hurry)! ๐
Entrepreneur

What Founders Teach Us | Deb Liu Perspectives via Substack
Founders live by the river, where currents are uncertain and where opportunity and danger are often the same thing. For most people who choose to live in a village, Founders lives remind us to visit a river from time-to-time to gain some energy that may transform a predictable career into an extraordinary one.
Leadership

STTL Jim Lovell: Astronaut who guided Apollo 13 safely back to Earth | BBC
In the words of Actor Tom Hanks, who portrayed him in the film "Apollo 13" - "There are people who dare, who dream, and who lead others to the place we would not go on our own... Jim Lovell... was that kind of guy." Peace be with you, Cmdr Lovell. Thank you for your courage, skill, and leadership.
Career

Why Your Resume Isnโt Enough & What to Use Instead | Karen Ngo via Level Up - Ethan Evans
Looking to take a giant step forward? Here's how top performers ditch their resume and use a walking deck to showcase their strengths and pursue new roles, opportunities, and ventures.
Wellness

You can't outrun a bad diet | NPR
It's always good to get up off the couch but a new study indicates your diet is a bigger predictor of health than the calories you burn - even if you are an exercise junkie.
Fun

Pitbull wins World Dog Surfing Championship | Good Morning America - YouTube
Faith the pitbull is retiring after a paw-some display of tail-wagging athleticism at the 2025 World Dog Surfing Championships. ๐
Brian Cooke
Here are books, media, and music influencing my coaching:
- 10 Good Books on My Kindle | August 2025
- Chopin - Raindrop Prelude (Op. 28 No. 15) | Vladimir Horowitz piano (1962 - 1973) via Rousseau (2019) on YouTube
- Right Here, Right Now | Jesus Jones (1990) via YouTube
- Look Sharp | Joe Jackson (1979) via YouTube
I coach leaders and teams who do big things.
Let's GO! ๐
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